or years, news products were designed like digital newspapers.

Clear sections. Fixed layouts. Predictable hierarchies. A homepage that tried to tell readers, “Here’s what matters today.”

That model is quietly disappearing.

Today, news isn’t consumed on screens—it’s consumed in feeds. Endless, personalized, algorithmically shaped streams that don’t ask users to visit; they find users wherever they are.

This shift is fundamentally changing how news products are designed, structured, and experienced.

Headlines Are Now Entry Points, Not Labels

In feed-driven products, headlines do more than summarize.

They compete.

A news headline today isn’t just fighting other news—it’s fighting:

• Entertainment

• Social updates

• Short-form video

• Notifications

Designers must think of headlines as micro-interfaces:

• Clear in isolation

• Emotionally resonant

• Honest without being boring

Typography, spacing, and preview elements are no longer decorative—they’re survival tools.