Client
NEXBANK
Year
2025
Deliverables
The outcome included a complete mobile banking app redesign, a token-based design system, and brand-aligned UI guidelines for future product expansion.
Project Overview
Project Overview
Project Overview
NexBank is a digital-first banking startup built for young professionals in urban environments. The project focused on unifying the brand identity with the product experience across mobile and web platforms.
NexBank is a digital-first banking startup built for young professionals in urban environments. The project focused on unifying the brand identity with the product experience across mobile and web platforms.
NexBank is a digital-first banking startup built for young professionals in urban environments. The project focused on unifying the brand identity with the product experience across mobile and web platforms.
Key
Challenges
Key
Challenges
Key
Challenges
The product lacked visual and experiential consistency, which caused trust issues during onboarding and made financial features feel complex and intimidating for first-time users.
The product lacked visual and experiential consistency, which caused trust issues during onboarding and made financial features feel complex and intimidating for first-time users.
The product lacked visual and experiential consistency, which caused trust issues during onboarding and made financial features feel complex and intimidating for first-time users.
Project
Approach
Project
Approach
Project
Approach
Brand workshops with founders helped align tone, values, and visual language. A scalable design system was created to connect marketing, product, and engineering. Onboarding flows were redesigned to feel conversational and transparent, using progressive disclosure to reduce cognitive load while educating users.
Brand workshops with founders helped align tone, values, and visual language. A scalable design system was created to connect marketing, product, and engineering. Onboarding flows were redesigned to feel conversational and transparent, using progressive disclosure to reduce cognitive load while educating users.
Brand workshops with founders helped align tone, values, and visual language. A scalable design system was created to connect marketing, product, and engineering. Onboarding flows were redesigned to feel conversational and transparent, using progressive disclosure to reduce cognitive load while educating users.
impact
impact
impact
The unified system improved onboarding completion rates, strengthened brand trust, and reduced design-to-development friction across teams.
The unified system improved onboarding completion rates, strengthened brand trust, and reduced design-to-development friction across teams.
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