Client
LUMEN
Year
2025
Deliverables
Mobile app design, AR interaction concepts, an updated visual language, & motion guidelines.
Project Overview
Project Overview
Project Overview
Lumen Arc is a contemporary art institution in NYC exploring immersive exhibitions. The goal was to redesign their mobile app + in-gallery digital experience to attract Gen-Z and millennial visitors.
Lumen Arc is a contemporary art institution in NYC exploring immersive exhibitions. The goal was to redesign their mobile app + in-gallery digital experience to attract Gen-Z and millennial visitors.
Lumen Arc is a contemporary art institution in NYC exploring immersive exhibitions. The goal was to redesign their mobile app + in-gallery digital experience to attract Gen-Z and millennial visitors.
Key
Challenges
Key
Challenges
Key
Challenges
The existing experience felt fragmented, with little connection between exhibitions and digital touchpoints. Visitors relied heavily on wall text and had minimal interaction beyond viewing the artwork, which limited emotional engagement and repeat visits.
The existing experience felt fragmented, with little connection between exhibitions and digital touchpoints. Visitors relied heavily on wall text and had minimal interaction beyond viewing the artwork, which limited emotional engagement and repeat visits.
The existing experience felt fragmented, with little connection between exhibitions and digital touchpoints. Visitors relied heavily on wall text and had minimal interaction beyond viewing the artwork, which limited emotional engagement and repeat visits.
Project
Approach
Project
Approach
Project
Approach
Visitor interviews and on-site observation were used to understand how people moved through galleries and interacted with content. The solution centered on a mobile companion app that unlocked contextual narratives, artist insights, and AR-based interactions as visitors progressed through exhibitions. Visual direction was intentionally minimal, using motion and light-inspired transitions to complement, not compete with, the artwork.
Visitor interviews and on-site observation were used to understand how people moved through galleries and interacted with content. The solution centered on a mobile companion app that unlocked contextual narratives, artist insights, and AR-based interactions as visitors progressed through exhibitions. Visual direction was intentionally minimal, using motion and light-inspired transitions to complement, not compete with, the artwork.
Visitor interviews and on-site observation were used to understand how people moved through galleries and interacted with content. The solution centered on a mobile companion app that unlocked contextual narratives, artist insights, and AR-based interactions as visitors progressed through exhibitions. Visual direction was intentionally minimal, using motion and light-inspired transitions to complement, not compete with, the artwork.
impact
impact
impact
The redesigned experience increased time spent per exhibit, encouraged repeat visits through personalized content trails, and positioned Lumen Arc as a forward-thinking cultural institution.
The redesigned experience increased time spent per exhibit, encouraged repeat visits through personalized content trails, and positioned Lumen Arc as a forward-thinking cultural institution.
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